EASTERN - HUNGARY
Innovation Ecosystem Center University of Debrecen| 37. Vezér str. Debrecen
16th wed October 2024. 8:30 AM - 4:00
OUR CO-ORGANIZER
A rendezvény fővédnöke:
Prof. Dr. habil Bács Zoltán egyetemi tanár Kancellár
SZPONZORAINK
OUR SUPPORTERS
01
Coaches Trainers II. Eastern Hungary Meeting
After the successful Meeting in 2023, we will organize CTT II within the culTUNEration East Hungary conference with three sections, with the greatest emphasis:
Great hall: Organizational development for companies
Effective methods and up-to-date professional knowledge for culturally diverse workplace communities from the country's most credible experts
Section 1: Business training for coaches and trainers
We recommend it to helping and developing professionals who are already building their business and who want to achieve more momentum and more profit in their business.
Section 2: Professional training for coaches, trainers, university students
We recommend it to those looking for a way forward and those who want to develop professionally. Professional novelties await you, which you can only learn in exclusive courses, or even there!
02
Generational change in company management
According to Opten's investigation, the heads of 130,000 companies in Hungary are over 60 years old. This strong actuality is further compounded by the phenomenon that the gap between the different generations is getting bigger and bigger. Here, from the most experienced and legitimate senior managers in our region, you will receive a working map for managing a successful generational change in your own company.
Local good practices, successful strategies first hand. Podium discussion on generational change
with its cannons
The purpose of the podium discussion is to provide audience members with practical examples
information about the generation change process, from professionals who have gone through it successfully several times
on this process, or are currently part of the process.
Generation change step by step. The recipe: ingredients and instructions
The participants of the workshop will learn about the process of generational change, which is described in international literature and
defined on the basis of expert experience. Experts and service providers show you the process
at which stage and in what way they can help in a successful generational transition.
Where are you now and what is the next step? Custom crawler test
Participants are given questions and a guide for formulating their answers. The answers are everyone
you create it for yourself, you don't have to share it with others. However, based on these, you can place yourself
in the process, he can assess what task is still waiting for him, what is the next step.
03
Employer branding Eastern Hungary | IN ENGLISH
Led by Hungary's best-known employer brand evangelist, Ádám Horváth (Brandfizz), you can learn about the tools you can use to make the recruitment and retention of blue-collar workers more efficient.
We welcome English-speaking expat managers and workers to this triple-section mini-conference showing truly regional values!
Section 1: Employer Branding 101 – Attract, Engage, Retain
Kick off your journey into employer branding by mastering the essentials: Attract, Engage, and Retain. This session will demystify how to overcome recruitment, engagement, and retention challenges through strategic employer branding. We'll break it down step by step, showing you how to drive measurable business results while keeping your brand authentic and compelling.
Featuring real-world case studies, we'll take you through impactful examples from both international and local perspectives. Whether you're a specialist or a C-level executive, you'll gain insights into how employer branding can create a lasting business impact that resonates with your team and candidates alike.
Section 2: Building an Employer Brand from Scratch - NI Story
Join us for an exclusive, behind-the-scenes look at how they built their employer brand from the ground up. This isn't just theory; it's a playbook for success, grounded in practical insights and real-world results.
You'll discover how NI transformed their approach, delivering significant business outcomes along the way. It's the perfect session for those who want to learn how to start strong, make data-backed decisions, and create a brand that not only attracts top talent but keeps them engaged.
Section 3: Crafting Your Brand Message and Integrating AI
This hands-on workshop takes you from theory to action, guiding you on how to craft a brand message that sets you apart in the crowded talent market. Learn how to highlight your unique strengths, tap into what makes your organization special, and connect authentically with your audience.
As we shift from messaging to innovation, we'll explore the power of AI in employer branding. Even if you're not a tech expert, we'll show you exactly how AI can enhance your strategy, with easy-to-implement examples and a downloadable AI cheat sheet to help you on your way.
"TUNE THE CULTURES AND GENERATIONS"
LET'S TUNE PEOPLE OF DIFFERENT CULTURES AND GENERATIONS TOGETHER IN THE CORPORATE ENVIRONMENT OF EASTERN HUNGARY
It was like this:
1st Transcendence Meeting of Coaches >
2023. September 23. Debrecen Centrum Event Hall
Video message of organizational designer and organizational evolutionist Elvira Kalmár
Generational change in company management:
Section leader Péter Illés
OUR TEAM
Valeria Szabó
Expert marketing mentor, trainer, culTUNEration Movement founder, CEO, main organizer. Corporate organizational development section manager
Koncz Edit
Coach professional engineer
owner of the Minerva Education and Recreation Center
Coaches Trainers' Meeting organizer, training section leader
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Prof. Dr. Krisztina Dajnoki
Deputy dean, university professor
Faculty of Economics
Department of Management and Organizational Sciences. Conference Co-organizer
Peter Illés
business coach, university lecturer
co-organizer of culTUNEration Movement, head of the section Generational change in company management
Andrea Kis-Kőházi Járóné
Leader of the Future Managers Motivation Program, trainer, mental health specialist. Head of business training for coaches and trainers section
Adam Horváth
Chief Sparkle Officer, Brandfizz
Board member, European Employer Brand Association President, Employer Branding Section, Hungarian PR Association, Head of Employer Branding Section
Why stay with us?
Debrecen's economy is developing at a pace never seen before.
Since 2014, more than 30 multinational companies have invested in the region due to the favorable economic environment.
These companies are decades ahead of domestic practice in the culture and tools of organizational development, which includes coaching, training services and employer branding as a high priority.
In addition, Hungarian companies have now reached the generational change after the regime change. The almost irreconcilable expectations and worldviews of the different generations pose an increasing challenge both for the top managers of large companies and SME owners.
At the culTUNEration Eastern Hungary corporate development-focused triple conference, we bring you international-level training, company-expert relationship building and brand-building awards simultaneously on 5 stages, also in English!
We help you use the empowering potential inherent in diversity! Stay with us!
Are you a helper - developer?
As a coach, trainer, organizational developer, employer brand builder, you can finally get new knowledge, fresh inspiration, professional and corporate relationship building, a high-quality professional program with a good atmosphere near you, in Debrecen.
Are you a business manager?
Learn about modern development methods for moving up the corporate ladder, build relationships with companies, development specialists and training organizations operating near you, and involve expats living here in the English-language programs and subsequent events.
Are you a university student?
Consciously build your career at this expert - corporate event, which is Eastern Hungary's first and only conference series dealing with development with continuous follow-up events.
Our location:
Innovation Center | University of Debrecen
EAST - HUNGARY
Program
8:00 - 08:30
Great hall
Registration
8:30 - 8:45
Great hall
Opening: The vision
We present the special events of the day:
Organizational development for companies: Valéria Szabó
Innovative professional training of coaches, trainers and university students: Koncz Edit
Business training of coaches and trainers: Andrea Járóné Kis-Kőházi
Generational change in company management: Péter Illés
Employer branding East - Hungary: Ádám Horváth
Valéria Szabó: How can you join the culTUNEration Movement corporate - expert - university collaboration?
9:50 - 10:10
Great hall
The psychology of coaching, or why it works?
Réka Gerhát is a psychologist, coach, and founder of the Solution Center
9:50 - 10:10
Great hall
The psychology of coaching, or why it works?
Réka Gerhát is a psychologist, coach, and founder of the Solution Center
8:45 - 9:30
Great hall
Facilitated networking for immediate business connections
Let's start coordinating ourselves, because it would be a shame to leave the best moments for the end. Let's spend the whole day together!
Recska Tünde | Certified Facilitator, Association of Hungarian Facilitators
10:30 - 11:00
Great hall
Sponsorship roundtable: leveling up in diverse organizations
Stories and good practices from our biggest supporters worth listening to. Prepare with a digital notepad and an open mind! The discussion will be moderated by our co-organizer, a representative of the University of Debrecen.
10:10 - 10:30
Great hall
Café & Lounge
MCSZ pitch | Vice President László Csoknyay
The main role belongs to the exhibitors. Get to know our professionally exemplary partners, without whom this landmark event would not have been possible.
11:20 - 12:00
Section 1: Business training for coaches and trainers
How can the company measure the effectiveness of your development work?
11:20 - 12:00
Section 2: Innovative professional training for coaches, trainers and university students
Most effective corporate coaching methods
Gábor Kapros coach, trainer Evosoft Hungary Kft
11:20 - 12:00
Great hall: Organizational development for companies
Do you want a better company culture? Change at the system level for lasting results
11:20 - 12:00
Section 3. (floor): Generation change for companies
Local good practices, successful strategies first hand. Podium discussion with the big guns of the generational change
László Ábrahám Managing Director, Sensirion Hungary Kft.
Krisztián Magyar is the new managing director, Sensirion Hungary Kft.
11:20 - 12:00
Section 4.: corporate employer branding
Is recruitment not progressing? Throw in the HR achievements of employer branding and the blue-collar workers will be in line
12:00 - 12:50
LUNCH BREAK
Catering square
13:00 - 13:40
Section 1: Business training for coaches and trainers
"If you want to sell it, that's a different profession."
13:00 - 13:40
Section 2: Innovative professional training for coaches, trainers and university students
Training tools in use - How to achieve outstanding results immediately
13:00 - 13:40
Great hall: Organizational development for companies
The power of diversity - strategies that work instead of chaos
13:00 - 13:40
Section 3. (floor): Generation change for companies
Generation change step by step.
The recipe: ingredients and instructions
13:00 - 13:40
Section 4. (floor): Employer branding for companies
International good practices adapted to conditions in Eastern Hungary
English-language video conference with a regional mindset
13:40 - 13:50
Technical break
13:50 - 14:30
Section 1: Business training for coaches and trainers
Which enterprise client is right for you now and how do you get started?
13:50 - 14:30
Section 2: Innovative professional training for coaches, trainers and university students
Benchmarking meeting of university coach trainers in Eastern Hungary
Moderator: Dr. Judit Kovács, coach & facilitator, president of the Debrecen Coaches Association
13:50 - 14:30
Great hall: Organizational development for companies
Do you run an SME? How do you get started?
14:10 - 14:50
Section 3. (floor): Generation change for companies
Where are you now and what is the next step? Custom crawler test
Péter Illés, internationally qualified coach, MBA, CPC, ELI-MP
13:50 - 14:30
Section 4. (floor): Employer branding for companies
How to find out real employee opinions and how to take the next step?
14:30 - 14:40
Great hall
Technical break
14:40-15:45
Great hall
culTUNEration Movement Award Presenter
in 6 categories!
Team-building music with Ethnosound
The awards are presented by Hungary's leading authorities:
Laura Komócsin | Executive Director of Senior Executive Coach Business Coach Kft. Founding President of the International Coaching Federation
Mária Koch | Employer branding consultant, journalist, mentor, coach, MEDIA NEXUS Kft., helloklimax® program, Book Mentors publishing house
Ádám Horváth | Chief Sparkle Officer, Brandfizz
Board member, European Employer Brand Association
President, Employer Branding Section, Hungarian PR Association
Speakers
Social platforms
Szabó Valéria marketing
culTUNEration vállalati World Café workshop
culTUNEration vállalati World Café workshop
Akié a tudás, azé a felelősség | AI Café Szentendre
